Client: Unilever - Agency: Droga5
Dirty Mouth Sponsorship
Turning censorship into sponsorship
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Most brands would never, but we sponsored swear words, turning the Biiip censor into Ciiif.
For most podcasts, dropping a shit or fuck is just part of the show. But algorithms simply don't get the joke.
Swearing in videos can kill reach, demonetize content and even taken down.
To prove it takes care of over 100 surfaces, Cif cleaned up the dirtiest swearing from podcasts. The censor sound Biiip became advertising as Ciiiiif, making us the official sponsor of the dirty mouths on air.
That way, we kept creators and shows clean with the algorithm. But still made it as fun as Ciiiiiiiifuck.
