Client: Cif - Agency: Droga5
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The first funeral store that ressurrects festival sneakers. Because some deserves a second life.
Festival season leaves thousands of sneakers looking like they’re dead.
So Cif opened Sneaker Revival Store: the first funeral home where dirty sneakers could be brought back from the dead.
A little miracle right after the show, that turned a boring cleaning brand into the coolest act at the festival.
