Client: OMO - Agency: Droga5
OMO Couponspiracy
Turning conspiracy
into media
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What if a coupon became the fastest way
to know if your phone is listening to you?
To launch OMO Short Cycle, a 15-minute wash, we turned one of the internet’s biggest conspiracies in the world into trial.
Influencers spread the theory: say “OMO Short Cycle” near your phone and a coupon appears.
Then a fast remarketing made the discount appear in exactly 15 minutes, as fast as OMO Short Cycle.
