Client: Heinz - Agency: Droga 5
Ketchup Meme Factory
Your favorite meme
on pizza with Heinz.
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Heinz made the world's first pizzeria to deliver memes with ketchup (sorry, italians).
Heinz needed to connect with Gen Z, a generation that doesn’t care much for advertising.
But guess what? They devour memes like no other. That's why, Heinz launched the first delivery that places your favorite meme on pizza with ketchup.
Pizza translation:
More than just memes, people created free Heinz ads for us, using the service to send pizza memes to everyone.
Italia, why the tears?
Pizza translation:
Ketchup on pizza
builds character.
All pizzas were custom-made ketchup memes written with funny brazilian memes phrases. And jokes about italians too. 🤌
Whether it's to prank a buddy, have your own meme at home, People used our memes
for everything:
like a marriage proposal —————————————->
To send to your crush:
I'm sorry.
But you were wrong.
Or just to prank a buddy: