Client: Cif - Agency: Droga 5
Cif Miraculous Cleaning
The world's first RespOOHNding
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To respond to the devotion of Cif’s followers,
we turned the entire city into a Twitter chat.
Those who know Cif Miraculous Cleaning are totally obsessed with it: to the point that we became the first cleaning brand with an actual fandom on Twitter.
But there's a big tiny problem: that fandom was still too small. So how could we spread the word beyond our loyal online community?
From tweets to the streets, we brought Cif’s love letters offline, transforming billboards into public replies,
and the whole city into a real-life Twitter chat.
