Client: Cif Cleaning - Agency: Droga5
Monumental Cleaning
The dirt goes. The story goes on.
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40 years later, an old All Star monument at Rock in Rio finally got cleaned by Cif.
Dirty sneakers after a festival are a classic nightmare in the music universe.
So much that every Rock in Rio edition features an iconic statue: a muddy All Star from the 1985 festival.
.
At Rock in Rio’s 40th anniversary, Cif finally took care
of that story, becoming the official sponsor of post-festival sneaker cleaning.
