Client: Cif Cleaning - Agency: Droga5
The 40 Year-Old New Allstar
Cif. The official sponsor of post-festival sneaker cleaning.
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40 years later, Cif cleaned an iconic AllStar that was left dirty at the Rock in Rio music festival.
Dirty sneakers after a festival are a classic nightmare in the music universe.
So much that every Rock in Rio edition features an iconic statue: a muddy and giant All Star monument from the 1985 festival.
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On the very day of Rock in Rio’s 40th anniversary, Cif became the official sponsor of post-festival sneaker cleaning. And to get the message clear, finally took care of that story.
