Client: Chevrolet - Agency: WmCCaNN
CRZ 1988 Kart
The ultimate
adult playground
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The childhood car you dreamed of as a kid,
brought to life with Chevrolet Cruze.
Our goal was simple: Chevrolet needed to launch the new Cruze globally, the premium sedan in its category, during the holiday season.
We realized that everyone, no matter where they're from, has dreamed of a supercar as a child.
To bring that dream to life, we built the dream kart we all wished for as kids, inspired by the Chevrolet Cruze’s features: the ultimate #AdultPlayground.
Each kart gadget was based on
a real Chevrolet Cruze feature,
turning a simple toy into a high-tech vehicle.
Campaigns usually don’t get much attention during December because of holidays, but CRZ 1988 became one of the 10 most-viewed ads that end-season year .