Client: Chevrolet - Agency: WmCCaNN
Seek & Find
Whatever you're seeking,
Chevrolet will find it.
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The classic chit-chat between car buyers and dealers turned into an endless modular campaign.
Buying a car these days involves a lot of chitchat with car dealers everywhere. We simply love to negotiate and question every detail of the car they're seeking.
That's why we created a straightforward and honest conversation between consumers and Chevrolet retail communication.
We created a modular, LEGO-like campaign where consumer questions slotted seamlessly into any film to sell any product or service, with dealers ready to match each question with the right offer: because at Chevrolet, if you seek it, you’ll find it.
WE CREATED A KINDA-LEGO-CAMPAIGN: consumer questions were inserted into any part of the film to sell a product or offer, whether for hatches or SUVs, promotions or technology items, fairs or after-sales, adapting to the brand's needs over the years in a modular filming behavior.
A solid retail platform campaign that lasted more than 3 years, translating the Chevrolet global concept "Find New Roads" (Quem Procura, Encontra) in Brazil for the first time ever.