Client: Omo - Agency: Droga5
Omo
Each Stain Counts
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2.5 tons of dirty clothes to prove that Vini Jr's resilience is worth more than a Globe's trophy.
During the Golden Globes commercial break, soon after Vini Jr.'s defeat, Omo aired a film that supported him and calculated what no rank ever could.
From the mud to the top, it took 2.5 tons of dirty laundry to shape Vini Jr. A story with sweat, mud, and dirt, worth more than any gold, reainforcing OMO's commitment
to sport by celebrating resilience, and launching the brand’s new campaign concept: put your clothes on play.
